Content Marketing Is Dead
I bet you didn’t expect to hear that from me. After all, I’ve spent the better part of my career singing the praises of blogs, videos, podcasts, infographics, carousels, and everything in between.
Is the Clock Ticking on TikTok?
If you had asked me a few years ago what I thought of TikTok, my response likely would have been something like, “You mean that dancing app? Meh.”
Let’s Get Personal
Spending time, money and effort to build brand equity for your company—whether you own, run or work for one—is a critical and substantial investment.
Why Ghosting (in Business or Otherwise) Is So Ghastly 👻
You’ve been ghosted. I’ve been ghosted. We’ve all been ghosted. I’m not afraid of no ghost, but I am definitely perturbed by them.