WHATEVER YOU ARE, BE A
GOOD ONE.

A boutique marketing agency specializing in high-impact strategy and content creation

Shortlisted for 2025's Start-Up Agency of the Year by Campaign Canada

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Shortlisted for 2025's Start-Up Agency of the Year by Campaign Canada ·

The traditional agency model is cracked.

That’s why we hatched Good Eggs.

Good Eggs & Co. offers a unique combination of marketing and communications strategy experience, editorial expertise and high-quality content creation.

And it’s not just what we do. It’s how we do it. 

We believe there is a better way of doing things. That’s why we’ve left hourly billing, layers of account teams and other old-school agency models where they belong—in the past.

Instead, we provide effective and cost-efficient resources and solutions to deliver marketing programs that drive results.

It might sound nuts, but it’s not. It’s just Good Eggs (and good business).

LEARN MORE

RULES OF THE NEST

NO HOURLY BILLING

We work by value, not hours—no hourly billing, no surprises on your invoice.

NO MARK-UPS

That means no additional fees on media, production and the other hard costs that make marketing programs tick.

NO EXTRANEOUS LAYERS

We don’t spend your money (and time) on people passing paper. Every person on our team plays a critical role. Plus, you’ll be working directly with our founders.

WE’RE ALL IN

We only work with brands we believe in. If we engage with you, it means we believe in YOU and your product and/or service. We’ll be your greatest fans and advocates.

  • "Partnering with the Good Eggs team has been an absolute delight. Over the course of 14 years, I have hired several agencies and consultants to help grow and oversee marketing. Good Eggs (Joanna and Sam) have been by far the best partners, mainly because they listen and understand our unique marketing needs – they “get it” and they’ve made it fun instead of stressful. With their help planning and executing email, social and PR, results have been awesome and I have been able to focus on my core business, knowing that all of our marketing needs are in good hands. They truly are exceptionally Good Eggs!

    — Gaelyne Leslie, CEO + Founder, Crawford Street Skin Care

  • "First, let me just say: I’m part of the Sam fan club! I worked with her in 2020 to launch my newsletter, The Whipp. I’m proud to say that The Whipp is still going strong, which wouldn’t have been possible without Sam’s support. She is an incredible and reliable partner, who just so happens to be a fantastic writer. She has impeccable attention to detail and brings some real magic to every project she touches. If you have the chance to work with this dream team, take it!"

    — Christine Laperriere, CEO, Leader in Motion

  • "We've worked with Joanna and the Good Eggs team in varying capacities for almost 10 years. They have supported our content strategy from its inception, from developing the strategy, to creating a monetization plan and ongoing development of our newsletter and sponsored content. As a non-profit organization, it is critical that we are cost-efficient and they work within our budget and always look for ways for us to get the most from it. They are not just a partner, they are truly part of our team. They understand and advocate for The Forum as a brand, and for our employees and other stakeholders."

    — Paulina Cameron, Former CEO, The Forum

Let’s kickstart your business

We’ll be with you every step of the way.

CONTACT US