THE CLIENT

Future FoHRward, an inspiring and innovative community and resource for HR leaders.

THE ASK

Create a fresh and forward-thinking website design that lives up to the company’s name.

THE TASK

Develop brand guidelines compromised of colours, fonts, and design elements, most crucially a custom illustration representing the values of Future FoHRward. This illustration was a unique “pull apart” piece, containing icons that could be leveraged throughout the website, across social channels, and in brand and marketing documents.

The Good Eggs & Co. team also worked to streamline Future FoHRward’s brand purpose through cleaner, more focused copy, while bringing the personality of FF’s founders to the forefront, to help engage and convert community members.

THE RESULTS

A beautiful new website, packed with personality. Future FoHRward’s purpose and resources are clearly laid out, with strong calls-to-action, and a welcoming sense of community.