WHO DOES IT

Joanna Track

Joanna is the lead strategist, bringing best-in-class marketing solutions to clients. With her extensive experience as an entrepreneur she is able to support clients holistically, providing insights and direction on the bigger picture, from people and culture, to financial modelling and operations, all in support of their business goals. A self- proclaimed “email nerd,” this email aficionado never misses a chance to remind clients that newsletters still offer the best ROI in the biz.

Prior to relaunching Good Eggs, Joanna held the role of vice president at Venturepark Voice, a division of Arlene Dickinson’s business growth ecosystem. Before joining Venturepark, Joanna was the co-founder of Newsworthy Co. Inc., a content development agency, and the founder and executive publisher of The Bullet, a popular daily news digest. Both businesses were acquired by Arlene in early 2021.

Yet her entrepreneurial pursuits did not start there. It all began with sweetspot.ca, a digital publication that was the first of its kind in Canada, where Joanna (and later, a team of 30+) shared the latest lifestyle trends with women across Canada. Sweetspot.ca was eventually acquired by Rogers Communications. That was followed by Eluxe, an e-commerce destination that married editorial and product into a one-stop shop for inspiration and style.

In addition to building businesses, Joanna shares her experience with entrepreneurship, branding and publishing through speaking and media engagements, and spent time teaching digital marketing at York University.

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Samantha Speisman

Sam is the social savvy queen of content, developing and leading strategies with a keen eye for creative. While overseeing the day-to-day marketing campaigns for clients, she never misses a TikTok trend or a typo. Sam also ensures that every egg in our nest is a good one, recruiting and managing the internal team and roster of freelancers, delivering a seamless experience for every client and the high-performing content that will grow their brand and business.

Before joining Good Eggs, Sam worked as the head of social media at Believeco, an international full-service marketing agency, where she helped businesses of all sizes elevate their social media presence.

Before joining Believeco, she founded Newsworthy Co. and built The Bullet alongside Joanna. And before that, she oversaw content development at some of Canada’s largest media companies, including Rogers Media and Shaw Media (now Corus Entertainment). She’s taught social media at Centennial College, conducted several content development courses for partners and clients, and overseen countless website redesigns and brand redevelopments.

She started her career at Joanna’s first company, sweetspot.ca, which she helped grow into one of the most popular and well-respected media outlets in the country.

Named one of The Peak’s Emerging Leaders in 2022, Sam has dedicated her career to driving change in the marketing industry and having a positive impact on the people she works with.

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THE GOOD EGGS TEAM

MERCEDES BARNES

DIRECTOR, SOCIAL MEDIA STRATEGY

Mercedes is a wildly talented social media strategist with eight years of experience. Not only does she walk the walk (she’s an influencer in her off hours) but she brings a vast depth of social understanding to the nest, creating relatable content for all our clients.

ASHTON FAULKNER

CREATIVE LEAD, SOCIAL MEDIA

Ashton has held roles in social media management and media buying for the last eight years. She has worked with the Good Eggs team for three years. Ashton oversees the development of all creative assets, and also assists with influencer management and social media strategy.

ANITA GERGICH

MANAGER, PR & COMMUNICATIONS

Anita brings more than 15 years of experience in PR, media relations and influencer marketing. Anita also lends her support to strategy development to bring forward ideas on how to expand the reach of any content efforts through strategic PR tactics.

RILEY VON NIESSEN

SENIOR EDITOR

Riley has 10 years experience in various copywriting and content strategy roles. She has worked with Joanna and Sam for four years. Riley takes the lead on copywriting for creative assets, and closely assists on brand strategy.

MIA SHULMAN

SENIOR CONTENT STRATEGIST

With more than 15 years of experience writing and editing, there are few topics Mia hasn’t researched and written about. She’s overseen content strategies for brands like HGTV Canada and Food Network Canada, managed large content projects for national brands, and developed editorial and marketing copy for companies across a wide range of industries.