THE CLIENT

Crawford Street Skin Care, a line of natural products made in small batches and locally in Toronto for the most clean and effective skin care.

THE ASK

Breathe new life into the marketing strategy, expand reach on social, drive revenue. 

THE TASK

Set a consistent newsletter schedule to increase open rates, and introduce new marketing tactics for increased click-through rates and revenue. Develop a stronger voice and playful content to increase brand awareness on social media and establish Crawford Street’s founder as an expert on all things related to natural skin care.

THE RESULTS

Newsletter stats have increased, with increased orders and average order revenue. 

Our social strategy helped Crawford Street reach over 200,000 people, increase engagements by 132%, increase followers by 16%, and increase website visits from social by 88%.