THE CLIENT

The Forum, a Canadian charity that’s helping self-identifying women, trans-femme and non-binary entrepreneurs unlock the wisdom, financial, and social capital that they need to grow and sustain thriving businesses.

THE ASK

Revitalize The Forum’s content strategy to grow and engage with its cross-Canada community of entrepreneurs and supporters. 

THE TASK

Improve upon The Forum’s existing newsletters to increase audience size, open rates, and click-through rates.

Create original site content that acts as a helpful resource for The Forum community and spread awareness of The Forum’s impact. 

THE RESULTS

The Forum’s email subscribers have grown by more than 40%. Open rates and click-through rates have also increased considerably—with average newsletter open rates jumping from 21% to 41%.

Original site content has enabled The Forum’s community to tap into useful learnings, spread the immense impact of its targeted programming and events, and increased the charity’s national awareness through organic search.