Thought leadership in motion: Expanding reach and influence with compelling, value-driven content

THE CLIENT

Christine Laperriere, President & Founder of Leader In Motion, whose executive coaching programs and associated content help leaders become the best bosses ever.

THE ASK

Improve upon Christine’s content strategy to grow and meaningfully engage with her audience.

THE TASK

Help Christine create compelling LinkedIn, web, and email content that affirms her status as a thought leader in her industry. 

THE RESULTS

Christine’s LinkedIn followers increased by 64%, original articles have been published bi-weekly to share relevant learnings and tips with leaders, and more and 32,000 professionals are now engaging with Chrisine’s newsletter, The Whipp, through email and LinkedIn.  

ARTICLE SAMPLES

SOCIAL MEDIA RESULTS

  • LinkedIn Share

    1,1800 engagements
    58K impressions
    71 follows

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  • LinkedIn Post

    495 engagements
    51K impressions
    34 follows

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  • Article Share + Commentary

    227 engagements
    46.7K impressions

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  • Podcast Drive

    Motion graphic with copy driving users to the latest episode.

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  • Carousel Post

    Custom carousel with informative content.

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