What Was I Thinking?

By Joanna Track

I love starting businesses. Yes, I do. While some people find that less palatable than root canal, for me, the inception is my sweet spot (see what I did there?). And the recent launch of my latest brain child, The Bullet, makes it my fourth time at this particular rodeo.

While I’ve relished in the adrenaline rush I get from developing the idea, bringing my team together (I’ve already got two Sweetspot alum back in the fold!), and breathing life into the concept, I can admit that there are moments when the words “What was I thinking???” are raging through my head (usually at 3am).

This is the voice inside of me that rolls all of my fears and insecurities into one lovely giant ball of anxiety. This is also the voice of the skeptics and naysayers. They (and I) want to know why I would put myself on the line again, take a chance, dance with potential failure, make more work for myself, and so on.

But then the more philosophical, mature self takes over and reminds me exactly what I was thinking, and feeling, when I decided to give it another shot (see what I did there?). And that is…

  • I needed to feel the love, again – While I’ve met some great people and done interesting work over the last three years at Good Eggs & Co., at times I felt like the overqualified water girl – very supportive, but not part of the action. I needed to flex my creative muscle and get back in the game!
  • I wanted to practice what I preach – I’ve spent over a decade building content platforms and strategies both for my own brands and for clients. I tell people that content development is not easy, but it’s simple. What does that mean? It means it’s not rocket science, but requires dedication, commitment and passion for a subject. So consider developing The Bullet kind of like a dare, to myself.
  • I like to be uncomfortable (for those of you who missed it, I came to this realization a while back). When I started Sweetspot I had never worked in digital or publishing, so I learned it. Now I find myself writing about the news. And I mean WRITING about the news. While I have an incredible team, I’m deeply involved. Why is this uncomfortable? Because I spent the early part of my life getting degrees and jobs that limited my requirement to string a sentence together (that may seem like an odd reason to major in mathematics, but it’s true).
  • I like to make things simple – in all of my businesses (and my experience as a tutor, and teacher) I find great joy in taking information and dishing it out in a fun, accessible and, hopefully, enjoyable way for my students/clients/friends. Think of it as part of my personal brand.

So here I am. Now I get up at 5:45am to watch and read the news, edit copy, update HTML, and send the Daily Bullet into the world. Could it be a colossal failure? Possibly. But I’ll survive. I’m still here, aren’t I?