What a time to be Canadian, eh? Our rowdy neighbours to the south are not only putting on a spectacle, but they’re also giving us one more reason to be feeling proud and patriotic. All this crazy American fanfare has truly made me more grateful than ever to be Canadian—but I’ve always tended to favour […]
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What Was I Thinking?
By Joanna Track I love starting businesses. Yes, I do. While some people find that less palatable than root canal, for me, the inception is my sweet spot (see what I did there?). And the recent launch of my latest brain child, The Bullet, makes it my fourth time at this particular rodeo. While I’ve […]
5 Simple Steps for Putting Passion Back Into Your Business
By David Lester, Financial Coach & Good Eggs Ambassador After working on your own business for a few years it’s easy to forget why you got into it in the first place. Years of working all hours, passing on dinners out with friends or family time, and always being “on” it’s easy to lose some […]
Getting Uncomfortable – It’s Good For Business and Good For You.
Here are a few things you should know about me: I always put my hand up in class but lived in fear of being called on unexpectedly. I hate Charades, costumes, improv or any other activity that requires me to step out of…me. I am a paid public speaker, have done numerous tv appearances, but […]
We’re Living In A Freelance World: Finding The Right Eggs For Your Business
You need more people on your team, so you write a job posting. That’s a great place to start – but wait, don’t post that job yet! While it’s great to have a concrete sense of what skills and qualifications you’re looking for, there’s a chance you may not need them ALL of the time. […]
Marketing Math: It’s Not Rocket Science
I know for many math feels just as daunting as rocket science (and more painful than root canal), but when it comes to making investment decisions for your business it all comes down to numbers. I often have the same chicken and egg discussion (I’m saving the egg jokes for later) with a client. It goes […]
Going Down the Ecomm Road: 5 Things You Need To Know
When thinking about an ecommerce venture, many entrepreneurs focus most or almost all of their time and energy on the product(s) they intend to sell – often neglecting other equally important elements of an ecommerce launch. Here are our top five critically important to-do’s and considerations before you go down that road… Clearly Define Your […]
Four Email Newsletters I’m Reading (and Loving) Right Now
Rumours that “email is dead” have been greatly exaggerated. Email marketing is alive and well, thank you very much. According to Marketing Sherpa, 72% of consumers say that email is their favoured form of communication and 61% say they like to receive promotional emails weekly. Go email! Remember Sweetspot.ca, that pretty little pink email that […]