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Who We Are

To develop or grow your business, whether that be a new brand, product, service or website, you need the highest quality ingredients. We are the good eggs that help you succeed.

We have over 40 years experience combined–across business management, strategy, marketing, digital media, e-commerce and creative services. Our standards are high (just ask the men in our life), and our passion is to build brands with great purpose.

joanna-track

Joanna Track

Joanna is a proven entrepreneur (she founded eLUXE.ca and sweetspot.ca), mentor, media personality, marketing strategist and branding fanatic (she started out with an MBA).  Want to know more?  Check out her LinkedIn profile.

lori-track

Lori Track

Lori is a likeable lawyer and business manager. An operator, negotiator, details-woman, and all-around cleaner-upper, she, quite simply, makes things happen.  Want to know more?  Check out her LinkedIn profile.